Connect ServiceTitan
Authorize or configure Maven from the Data Sources screen, then pick the account and workspace to sync.
CRM integration
ServiceTitan reporting & dashboards
Turn ServiceTitan customers, leads, bookings, jobs, and invoice revenue into governed CRM reporting for your service business.
What you can do with ServiceTitan in Maven
Maven connects ServiceTitan and models customers, contacts, leads, service locations, bookings, jobs, and invoices into governed CRM metrics. Track booking volume, lead count, and invoice revenue, break the pipeline down by stage, lead source, or location, and tie revenue back to the Google Ads and Facebook campaigns that drove the calls.
What you can measure
39 ServiceTitan metrics you can use consistently
Maven keeps ServiceTitan numbers consistent across dashboards, reports, and answers so the team is not debating which spreadsheet is right.
Deal Count
CRM deals or franchise-sales leads at deal grain
Deal Amount
CRM deal amount for monetary CRM opportunities; FranConnect lead rows have no amount
Weighted Pipeline
Pipeline amount weighted by stage probability
Won Deals
Deals marked closed-won at the CRM stage outcome
Closed Deals
CRM deals whose stage outcome is won or lost
Avg Days to Close
Average days from creation to close
Avg Open Deal Age
Average age of currently-open deals in days (creation to today)
Win Rate
Closed-won deals divided by all closed deals
Avg Deal Size
Average CRM deal amount calculated from deal amount divided by deal count
Show all 39 metricsShow fewer
Average Days in Current Stage
Average number of days open deals have remained in their current pipeline stage
Average Forecast Probability
Average CRM forecast probability across deals that provide a forecast probability
Average Stage Probability
Average pipeline-stage probability across represented CRM deals
Stage Display Order
Forecast Amount
Num Contacts
Lead Count
CRM leads or contacts at lead/contact grain
MQL Leads
CRM leads or contacts whose conformed lifecycle stage is marketing-qualified lead
SQL Leads
CRM leads or contacts whose conformed lifecycle stage is sales-qualified lead
Qualified Leads
CRM leads or contacts marked qualified by native or inferred lifecycle evidence
Converted Leads
CRM leads or contacts marked converted by native or inferred lifecycle evidence
Customer-Matched Leads
CRM leads or contacts that resolve to ecommerce customer identity
MQL Rate
Marketing-qualified CRM leads divided by all CRM leads
SQL Rate
Sales-qualified CRM leads divided by all CRM leads
Lead Qualification Rate
Qualified CRM leads divided by all CRM leads
Lead Conversion Rate
Converted CRM leads divided by all CRM leads
Lead Customer Match Rate
CRM leads matched to ecommerce customers divided by all CRM leads
Average Lead Score
Average native lead score across CRM leads that provide a score
CRM Deal Associations
CRM deal association rows or summary counts
CRM Deal-Contact Associations
CRM deal-to-contact associations where native contact IDs are available
CRM Deal-Account Associations
CRM deal-to-account associations where native account IDs are available
CRM Stage Events
CRM stage/property history events plus current-stage observations
CRM Current Stage Observations
Current-stage snapshot observations in the CRM stage history surface
Open Deals (Snapshot)
Open deals in the pipeline as of each snapshot date
Open Pipeline Value
Open deal amount in the pipeline as of each snapshot date
Weighted Pipeline (Snapshot)
Probability-weighted open pipeline value as of each snapshot date
Won Deals (Snapshot)
Cumulative closed-won deals as of each snapshot date
Lost Deals (Snapshot)
Cumulative closed-lost deals as of each snapshot date
Snapshot Deal Count
Deals in the stage as of the snapshot date.
Snapshot Closed Amount
Cumulative closed deal amount as of the snapshot date.
Questions you can ask
Just ask Maven about ServiceTitan
Maven’s agent answers in plain language with the right metric definitions applied automatically. These are real, verified questions it can run today.
What is our deal pipeline value by stage for deals created in the last 90 days?
Show closed deals by stage
Show average days to close by owner
Show average open deal age by owner
Show open pipeline by stage
Show won and lost deals in the latest pipeline snapshot by stage
Show closed amount by pipeline in the latest pipeline snapshot
How many ServiceTitan bookings did we get in the last 30 days?
How it works
Connect ServiceTitan, then map the first workflow
No SQL, no warehouse setup, no data engineer. Connect the source, then Maven models the fields needed for the first trusted workflow.
Maven syncs and models the data
Maven pulls your ServiceTitan data (7 objects) and models it into governed, conformed tables, no SQL, warehouse, or pipeline setup required.
Report, ask, and automate
Ask questions in natural language with the Maven agent, drop the metrics into dashboards, set alerts on what matters, and schedule deliveries to your team.
What Maven syncs from ServiceTitan
ServiceTitan customersCustomer contactsLeadsService locationsBookingsJobsInvoices
Works well with
Report ServiceTitan alongside the rest of your stack
FAQ
ServiceTitan reporting questions
What ServiceTitan metrics can I report on in Maven?
Maven exposes 39 governed ServiceTitan metrics, including Deal Count, Deal Amount, Weighted Pipeline, Won Deals, Closed Deals and Avg Days to Close, each defined once so it means the same thing in every report.
What can I break ServiceTitan performance down by?
You can break ServiceTitan metrics down by Deal Name, Pipeline, Deal stage, Stage Probability, Stage outcome, Source Timezone, Close date and Forecast Probability, and more.
Can I combine ServiceTitan with other data sources?
Yes. ServiceTitan reports alongside sources like Google Ads, Facebook Ads, Google Analytics 4 and Google Search Console. Maven models every source into one governed layer, so you can blend them in a single dashboard, report, or question.
How often does ServiceTitan data sync to Maven?
Maven syncs ServiceTitan automatically: a fast first source pull after connecting, then scheduled refreshes that keep reports current. The last successful sync time is always visible, so you know the source data is fresh before it feeds a trusted reporting workflow.
Can Maven report ServiceTitan bookings and lead sources together?
Yes. Maven models ServiceTitan bookings and leads alongside customer and location, so you can see booking volume by stage or source and trace which acquisition channels produce the jobs that book.
Does Maven report revenue amounts from ServiceTitan?
Yes. Maven syncs ServiceTitan invoices and jobs alongside the booking and lead pipeline, so revenue is modeled beside volume, conversion, and source quality. Invoice revenue is attributed to the customer, letting you report which lead sources and campaigns drive the highest-value jobs.
Is my ServiceTitan data secure with Maven?
Yes. Maven encrypts integration credentials and tokens, scopes access to the workspace, and uses the connection only to sync the reporting data needed for governed analytics.
Ready to make client reporting easier to run, and easier to defend?
Bring one recurring report, disputed metric, or client workflow. We'll show where the time goes, what can be trusted now, and how Maven would improve it.
We'll review the workflow behind one client report
You'll see what Maven can own across data, QA, and delivery
No pitch deck. No pressure. 20 minutes.
