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Analytics integration

Piwik Pro reporting & analytics

Turn event-level analytics, sessions, and attribution data into 69 governed metrics for dashboards, agent answers, and cross-channel reporting.

What you can do with Piwik Pro in Maven

Maven models Piwik Pro into 69 governed metrics from the semantic layer. Track Sessions, Users, New Users, Active Users and Engaged Sessions, break results down by Account, Source, Medium and Channel, and report Piwik Pro alongside Google Ads, Facebook Ads and Google Search Console without rebuilding exports or metric logic for every report.

What you can measure

69 Piwik Pro metrics you can use consistently

Maven keeps Piwik Pro numbers consistent across dashboards, reports, and answers so the team is not debating which spreadsheet is right.

Sessions

Sessions from the primary web analytics provider unless grouped by platform

Users

Users from the primary web analytics provider unless grouped by platform

New Users

First-time users from the primary web analytics provider

Active Users

Active web analytics users

Engaged Sessions

Engaged web analytics sessions

Pageviews

Page views from the primary web analytics provider unless grouped by platform

Web Events

Web analytics events from the primary provider unless grouped by platform

Web Conversions

Web conversion events from GA4 or mapped Piwik Pro lead and form events

Purchases

GA4 ecommerce purchase events from the primary web analytics provider

Show all 69 metrics

Purchase Revenue

GA4 purchase revenue from the primary web analytics provider

Web Total Revenue

GA4 total revenue from the primary web analytics provider

Transactions

GA4 transaction events with purchase revenue from the primary web analytics provider

Engagement Duration

User engagement duration in seconds from the primary web provider

Acquisition Sessions

Sessions by source/medium/channel/campaign acquisition scope

Acquisition Users

Users by source/medium/channel/campaign acquisition scope

Acquisition New Users

New users by source/medium/channel/campaign acquisition scope

Acquisition Active Users

Active users by source/medium/channel/campaign acquisition scope

Acquisition Engaged Sessions

Engaged sessions by source/medium/channel/campaign acquisition scope

Acquisition Pageviews

Pageviews by source/medium/channel/campaign acquisition scope

Acquisition Events

Events by source/medium/channel/campaign acquisition scope

Acquisition Conversions

Conversions by source/medium/channel/campaign acquisition scope

Acquisition Engagement Duration

Engagement duration by source/medium/channel/campaign acquisition scope

Unique Users

Re-aggregatable distinct users via HLL sketch (Piwik and GA4-export workspaces) that stays correct across dates and dimensions unlike the non-additive web_total_users

Unique New Users

Re-aggregatable distinct first-time users via HLL sketch

Acquisition Unique Users

Re-aggregatable distinct users by source/medium/channel/campaign acquisition scope via HLL sketch

Acquisition Unique New Users

Re-aggregatable distinct first-time users by acquisition scope via HLL sketch

Key Events

GA4 key events; for Piwik Pro this mirrors mapped lead/form-submit conversion events.

Web Event Count Detail

Event count.

Web Event Conversion Events Detail

Common key/conversion event count inferred from event naming.

Web Event Value Detail

Event value when the provider reports one.

Web Event Reported Users Detail

Page Sessions

Sessions by page or landing-page context

Page Users

Users by page or landing-page context

Page New Users

New users by page or landing-page context

Page Active Users

Active users by page or landing-page context

Page Engaged Sessions

Engaged sessions by page or landing-page context

Page Views by Page

Page views by page or landing-page context

Page Events

Events by page or landing-page context

Page Conversions

Conversions by page or landing-page context

Page Engagement Duration

Engagement duration by page or landing-page context

Page Unique Users

Re-aggregatable distinct users by page or landing-page context via HLL sketch

Page Unique New Users

Re-aggregatable distinct first-time users by page or landing-page context via HLL sketch

Funnel Page Views

All ClickFunnels page views

Funnel Unique Page Views

Unique ClickFunnels page views

Funnel Opt-ins

Opt-ins attributed to ClickFunnels pages

Funnel Sales

Sales attributed to ClickFunnels pages

Funnel Sales Value

Sales value attributed to ClickFunnels pages

Funnel Recurring Sales

Recurring sales attributed to ClickFunnels pages

Funnel Recurring Sales Value

Recurring sales value attributed to ClickFunnels pages

Funnel Opt-in Rate

Opt-ins divided by unique page views

Funnel Sales Conversion Rate

Sales divided by unique page views

Total Revenue

Purchase Revenue

Transactions

Ecommerce Purchases

Uptime Seconds

Total monitored seconds in an up state across selected checks and dates

Downtime Seconds

Total monitored seconds in a down state across selected checks and dates

Unmonitored Seconds

Total seconds without monitoring coverage across selected checks and dates

Uptime Percentage

Monitored uptime seconds divided by uptime plus downtime seconds as a percentage

Web Performance Score

Average provider-native web performance score across represented page checks

Web Accessibility Score

Average provider-native accessibility score across represented page checks

Web Best Practices Score

Average provider-native best-practices score across represented page checks

Web SEO Score

Average provider-native SEO score across represented page checks

Web First Contentful Paint Ms

First Contentful Paint in milliseconds.

Web Largest Contentful Paint Ms

Largest Contentful Paint in milliseconds.

Web Cumulative Layout Shift

Cumulative Layout Shift score.

Web Total Blocking Time Ms

Total Blocking Time in milliseconds.

Web Speed Index Ms

Speed Index in milliseconds.

Web Ops Metric Value

Numeric value reported by the provider. Interpret with metric_name and stream.

Questions you can ask

Just ask Maven about Piwik Pro

Maven’s agent answers in plain language with the right metric definitions applied automatically. These are real, verified questions it can run today.

How many sessions did each channel drive in the last 30 days?

Show web events by channel

Show web engagement duration by landing page

How it works

Connect Piwik Pro, then map the first workflow

No SQL, no warehouse setup, no data engineer. Connect the source, then Maven models the fields needed for the first trusted workflow.

Step 1

Connect Piwik Pro

Authorize or configure Maven from the Data Sources screen, then pick the account and workspace to sync.

Step 2

Maven syncs and models the data

Maven pulls your Piwik Pro data (1 objects) and models it into governed, conformed tables, no SQL, warehouse, or pipeline setup required.

Step 3

Report, ask, and automate

Ask questions in natural language with the Maven agent, drop the metrics into dashboards, set alerts on what matters, and schedule deliveries to your team.

What Maven syncs from Piwik Pro

Piwik Pro web analytics events

Works well with

Report Piwik Pro alongside the rest of your stack

FAQ

Piwik Pro reporting questions

What Piwik Pro metrics can I report on in Maven?

Maven exposes 69 governed Piwik Pro metrics, including Sessions, Users, New Users, Active Users, Engaged Sessions and Pageviews, each defined once so it means the same thing in every report.

What can I break Piwik Pro performance down by?

You can break Piwik Pro metrics down by Account, Source, Medium, Channel, Campaign, Landing page, Device and Country, and more.

Can I combine Piwik Pro with other data sources?

Yes. Piwik Pro reports alongside sources like Google Ads, Facebook Ads, Google Search Console, Shopify and HubSpot. Maven models every source into one governed layer, so you can blend them in a single dashboard, report, or question.

What Piwik Pro data does Maven sync?

Maven syncs piwik Pro web analytics events from Piwik Pro.

How often does Piwik Pro data sync to Maven?

Maven keeps Piwik Pro data on scheduled refreshes after the source is connected, with sync status visible in the workspace before reports are shared.

Is my Piwik Pro data secure with Maven?

Yes. Maven encrypts integration credentials and tokens, scopes access to the workspace, and uses the connection only to sync the reporting data needed for governed analytics.

Ready to make client reporting easier to run, and easier to defend?

Bring one recurring report, disputed metric, or client workflow. We'll show where the time goes, what can be trusted now, and how Maven would improve it.

We'll review the workflow behind one client report

You'll see what Maven can own across data, QA, and delivery

No pitch deck. No pressure. 20 minutes.

Book a Reporting Review