Connect Paddle Billing
Authorize or configure Maven from the Data Sources screen, then pick the account and workspace to sync.
Billing & revenue integration
Paddle Billing reporting & revenue
Turn official ProfitWell metrics for daily MRR, subscribers, revenue, refunds, chargebacks, and checkout conversion into 13 governed metrics for dashboards, agent answers, and cross-channel reporting.
What you can do with Paddle Billing in Maven
Maven models Paddle Billing into 13 governed metrics from the semantic layer. Track Current MRR, Historical MRR, Active Subscribers, Paddle Checkouts and Completed Checkouts, break results down by Is Latest Snapshot, and report Paddle Billing alongside HubSpot CRM, Shopify and Google Analytics 4 without rebuilding exports or metric logic for every report.
What you can measure
13 Paddle Billing metrics you can use consistently
Maven keeps Paddle Billing numbers consistent across dashboards, reports, and answers so the team is not debating which spreadsheet is right.
Current MRR
Latest monthly recurring revenue snapshot per platform, account, and currency. Stripe includes active and past-due fixed recurring items normalized monthly; excludes trials, free prices, metered usage, taxes, and one-time charges. Discounts are not yet netted from Stripe item prices.
Historical MRR
Official historical daily monthly recurring revenue reported by Paddle Billing
Active Subscribers
Paying users with active subscriptions reported by Paddle; excludes trialing users
Paddle Checkouts
Checkouts opened during the selected period
Completed Checkouts
Paddle checkouts that completed a successful payment
Checkout Conversion Rate
Completed Paddle checkouts divided by all checkouts
MRR Change
Paddle MRR change compared with the same interval one month earlier
Subscription Net Revenue
Paddle completed-payment revenue after tax and fees and before refunds or chargebacks
Subscription Transaction Count
Completed transactions represented in Paddle net revenue
Show all 13 metricsShow fewer
Subscription Refunds
Paddle refunded product subtotal excluding chargebacks
Chargeback Count
Chargebacks received excluding alerts and reversals
Subscription Count
Latest active subscription count per platform account and currency across connected billing platforms
Subscription Quantity
Latest subscribed seat or unit quantity per platform account and currency
Questions you can ask
Just ask Maven about Paddle Billing
Maven’s agent answers in plain language with the right metric definitions applied automatically. These are real, verified questions it can run today.
What is our current MRR?
How it works
Connect Paddle Billing, then map the first workflow
No SQL, no warehouse setup, no data engineer. Connect the source, then Maven models the fields needed for the first trusted workflow.
Maven syncs and models the data
Maven pulls your Paddle Billing data (1 objects) and models it into governed, conformed tables, no SQL, warehouse, or pipeline setup required.
Report, ask, and automate
Ask questions in natural language with the Maven agent, drop the metrics into dashboards, set alerts on what matters, and schedule deliveries to your team.
What Maven syncs from Paddle Billing
Official daily Paddle Billing / ProfitWell metrics
Works well with
Report Paddle Billing alongside the rest of your stack
FAQ
Paddle Billing reporting questions
What Paddle Billing metrics can I report on in Maven?
Maven exposes 13 governed Paddle Billing metrics, including Current MRR, Historical MRR, Active Subscribers, Paddle Checkouts, Completed Checkouts and Checkout Conversion Rate, each defined once so it means the same thing in every report.
What can I break Paddle Billing performance down by?
You can break Paddle Billing metrics down by Is Latest Snapshot.
Can I combine Paddle Billing with other data sources?
Yes. Paddle Billing reports alongside sources like HubSpot, Shopify, Google Analytics 4 and Google Ads. Maven models every source into one governed layer, so you can blend them in a single dashboard, report, or question.
What Paddle Billing data does Maven sync?
Maven syncs official daily Paddle Billing / ProfitWell metrics from Paddle Billing.
How often does Paddle Billing data sync to Maven?
Maven keeps Paddle Billing data on scheduled refreshes after the source is connected, with sync status visible in the workspace before reports are shared.
Is my Paddle Billing data secure with Maven?
Yes. Maven encrypts integration credentials and tokens, scopes access to the workspace, and uses the connection only to sync the reporting data needed for governed analytics.
Ready to make client reporting easier to run, and easier to defend?
Bring one recurring report, disputed metric, or client workflow. We'll show where the time goes, what can be trusted now, and how Maven would improve it.
We'll review the workflow behind one client report
You'll see what Maven can own across data, QA, and delivery
No pitch deck. No pressure. 20 minutes.
