Connect Google Merchant Center
Authorize or configure Maven from the Data Sources screen, then pick the account and workspace to sync.
Ecommerce integration
Google Merchant Center reporting & catalog health
Turn shopping feed — products, statuses, orders into 9 governed metrics for dashboards, agent answers, and cross-channel reporting.
What you can do with Merchant Center in Maven
Maven models Google Merchant Center into 9 governed metrics from the semantic layer. Track Shopping Impressions, Shopping Clicks, Shopping Conversions, Shopping Revenue and Ecommerce Product Revenue, break results down by Product, Vendor and Product Type, and report Merchant Center alongside Facebook Ads, Google Ads and Klaviyo without rebuilding exports or metric logic for every report.
What you can measure
9 Google Merchant Center metrics you can use consistently
Maven keeps Merchant Center numbers consistent across dashboards, reports, and answers so the team is not debating which spreadsheet is right.
Shopping Impressions
Product-listing impressions reported by Google Merchant Center
Shopping Clicks
Product-listing clicks reported by Google Merchant Center
Shopping Conversions
Product-listing conversions reported by Google Merchant Center
Shopping Revenue
Product-listing conversion revenue reported by Google Merchant Center
Ecommerce Product Revenue
Gross product revenue across commerce and shopping product rows
Ecommerce Product Units Sold
Units sold for the product at daily grain.
Ecommerce Product Discounts
Line-level product discounts.
Ecommerce Product Net Revenue
Net product revenue after line-level discounts.
Ecommerce Product Orders
Distinct orders containing this product.
How it works
Connect Google Merchant Center, then map the first workflow
No SQL, no warehouse setup, no data engineer. Connect the source, then Maven models the fields needed for the first trusted workflow.
Maven syncs and models the data
Maven pulls your Google Merchant Center data (1 objects) and models it into governed, conformed tables, no SQL, warehouse, or pipeline setup required.
Report, ask, and automate
Ask questions in natural language with the Maven agent, drop the metrics into dashboards, set alerts on what matters, and schedule deliveries to your team.
What Maven syncs from Merchant Center
Google Merchant Center product performance
Works well with
Report Merchant Center alongside the rest of your stack
FAQ
Google Merchant Center reporting questions
What Google Merchant Center metrics can I report on in Maven?
Maven exposes 9 governed Google Merchant Center metrics, including Shopping Impressions, Shopping Clicks, Shopping Conversions, Shopping Revenue, Ecommerce Product Revenue and Ecommerce Product Units Sold, each defined once so it means the same thing in every report.
What can I break Google Merchant Center performance down by?
You can break Google Merchant Center metrics down by Product, Vendor and Product Type.
Can I combine Google Merchant Center with other data sources?
Yes. Google Merchant Center reports alongside sources like Facebook Ads, Google Ads, Klaviyo, Google Analytics 4 and HubSpot. Maven models every source into one governed layer, so you can blend them in a single dashboard, report, or question.
What Google Merchant Center data does Maven sync?
Maven syncs google Merchant Center product performance from Google Merchant Center.
How often does Google Merchant Center data sync to Maven?
Maven keeps Google Merchant Center data on scheduled refreshes after the source is connected, with sync status visible in the workspace before reports are shared.
Is my Google Merchant Center data secure with Maven?
Yes. Maven encrypts integration credentials and tokens, scopes access to the workspace, and uses the connection only to sync the reporting data needed for governed analytics.
Ready to make client reporting easier to run, and easier to defend?
Bring one recurring report, disputed metric, or client workflow. We'll show where the time goes, what can be trusted now, and how Maven would improve it.
We'll review the workflow behind one client report
You'll see what Maven can own across data, QA, and delivery
No pitch deck. No pressure. 20 minutes.
