Connect AppsFlyer
Authorize or configure Maven from the Data Sources screen, then pick the account and workspace to sync.
Analytics integration
AppsFlyer reporting & attribution
Turn mobile attribution, deep linking, and marketing analytics into 93 governed metrics for dashboards, agent answers, and cross-channel reporting.
What you can do with AppsFlyer in Maven
Maven models AppsFlyer into 93 governed metrics from the semantic layer. Track Total Ad Spend, Impressions, Clicks, Conversions and Ad Revenue, break results down by Entity Level, Campaign, Ad group and Ad, and report AppsFlyer alongside Google Ads, Facebook Ads and Google Search Console without rebuilding exports or metric logic for every report.
What you can measure
93 AppsFlyer metrics you can use consistently
Maven keeps AppsFlyer numbers consistent across dashboards, reports, and answers so the team is not debating which spreadsheet is right.
Total Ad Spend
Media spend reported by ad platforms before Maven commission adjustments
Impressions
Ad impressions served by connected paid media platforms
Clicks
Paid ad clicks reported by connected ad platforms
Conversions
Platform-reported ad conversions at the base ad performance grain
Ad Revenue
Revenue attributed by the ad platform at the base ad performance grain
Conversion Events
Platform-reported conversions on ad performance (UNNEST conversion_actions for action/window detail).
Conversion Value
Platform-attributed revenue on ad performance (UNNEST conversion_actions for action/window detail).
CTR
Paid ad click-through rate calculated as clicks divided by impressions
CPC
Paid media cost per click calculated from raw spend divided by clicks
Show all 93 metricsShow fewer
ROAS
Platform-attributed return on ad spend calculated from ad revenue divided by raw spend
CPA
Platform-reported cost per conversion calculated from raw spend divided by platform conversions
CPM
Paid media cost per thousand impressions calculated from raw spend divided by impressions
Reach
Platform-reported paid reach where available; daily reach is not deduped across wider periods
Link Clicks
Platform-reported link clicks where available
Landing Page Views
Platform-reported landing page views or page-view conversion proxy where available
Add to Carts
Platform-reported add-to-cart events where available
Add-to-Cart Value
Platform-reported value for add-to-cart events where available
Leads
Platform-reported lead events where available
Lead Value
Platform-reported lead value where available
Complete Registrations
Platform-reported completed registration events where available
Initiate Checkouts
Platform-reported initiated checkout events where available
All Conversions
Platform-reported all-conversions count where available
All Conversion Value
Platform-reported value for all conversions where available
Post Reactions
Paid social post reactions where available
Page Engagements
Paid social page engagements where available
Post Engagements
Paid social post engagements where available
Video Views
Paid video views where available
One-Click Leads
LinkedIn one-click lead events where available
Units Ordered
Ordered units from commerce-oriented ad platforms where available
Paid Likes
Paid social likes where available
Paid Comments
Paid social comments where available
Paid Shares
Paid social shares where available
Paid Engagements
Platform-reported paid engagement actions where available
Ad Spend with Commission
Paid media spend with the workspace commission rate applied
Ad-Level Spend
Raw platform spend for rows reported at strict ad grain
Ad-Level Spend with Commission
Strict ad-level spend with the workspace commission rate applied
Ad-Level Impressions
Impressions reported at strict ad grain
Ad-Level Clicks
Clicks reported at strict ad grain
Ad-Level Conversions
Platform conversions reported at strict ad grain
Ad-Level Revenue
Platform-attributed revenue reported at strict ad grain
Ad-Level Reach
Platform-reported daily reach for strict ad rows
Ad-Level Link Clicks
Link clicks reported at strict ad grain
Ad-Level Landing Page Views
Landing page views reported at strict ad grain
Ad-Level Add to Carts
Add-to-cart events reported at strict ad grain
Ad-Level Add-to-Cart Value
Add-to-cart value reported at strict ad grain
Ad-Level Leads
Lead events reported at strict ad grain
Ad-Level Lead Value
Lead value reported at strict ad grain
Ad-Level Complete Registrations
Completed registrations reported at strict ad grain
Ad-Level Initiate Checkouts
Initiated checkouts reported at strict ad grain
Ad-Level All Conversions
All conversions reported at strict ad grain
Ad-Level All Conversion Value
All-conversion value reported at strict ad grain
Ad-Level Likes
Paid social likes reported at strict ad grain
Ad-Level Comments
Paid social comments reported at strict ad grain
Ad-Level Shares
Paid social shares reported at strict ad grain
Ad-Level Post Reactions
Post reactions reported at strict ad grain
Ad-Level Page Engagements
Page engagements reported at strict ad grain
Ad-Level Post Engagements
Post engagements reported at strict ad grain
Ad-Level Video Views
Video views reported at strict ad grain
Ad-Level One-Click Leads
One-click leads reported at strict ad grain
Ad-Level Units Ordered
Units ordered reported at strict ad grain
Ad-Level Engagements
Engagements reported at strict ad grain
Ad-Level CTR
Click-through rate for strict ad rows
Ad-Level CPC
Cost per click for strict ad rows
Ad-Level ROAS
Platform-attributed return on ad spend for strict ad rows
Ad-Level CPA
Cost per platform conversion for strict ad rows
Ad-Level CPM
Cost per thousand impressions for strict ad rows
AMC Impressions
Privacy-thresholded impressions from Amazon Marketing Cloud
AMC Clicks
Privacy-thresholded clicks from Amazon Marketing Cloud
AMC Conversions
Privacy-thresholded conversions from Amazon Marketing Cloud
AMC Spend
Privacy-thresholded spend from Amazon Marketing Cloud
AMC Sales
Privacy-thresholded attributed sales from Amazon Marketing Cloud
AMC Purchases
Privacy-thresholded purchases from Amazon Marketing Cloud
AMC Unique Users
Privacy-thresholded unique users from Amazon Marketing Cloud
Walmart Connect Impressions
Campaign impressions reported by Walmart Connect
Walmart Connect Clicks
Campaign clicks reported by Walmart Connect
Walmart Connect Spend
Campaign spend reported by Walmart Connect
Walmart Connect Attributed Sales
Attributed sales reported by Walmart Connect
Walmart Connect Attributed Orders
Attributed orders reported by Walmart Connect
Attributed Units
Attributed units reported by Walmart Connect
Media Budget Amount
MTD Spend
Daily spend on the pacing fact; sums to month-to-date over a month-to-date window
Monthly Budget
Configured campaign monthly budget level as of the latest day in range
Projected Monthly Spend
Projected month-end spend at current pace as of the latest day in range
Expected MTD Spend
Linear-pace expected month-to-date spend as of the latest day in range
Budget Pacing Ratio
Month-to-date spend as a fraction of monthly budget as of the latest day in range
Daily Budget
Lifetime Budget
Spend With Commission
Mtd Spend Actual
Mtd Spend With Commission
Mtd Conversions
Mtd Revenue
Daily Budget Variance
Questions you can ask
Just ask Maven about AppsFlyer
Maven’s agent answers in plain language with the right metric definitions applied automatically. These are real, verified questions it can run today.
How much did we spend on ads by platform over the last 30 days?
What are the top campaigns by spend?
Show commission-adjusted ad spend by platform
Which campaigns are pacing over budget?
What conversion events did we record last week by platform?
Show rolled-up conversion events by creative
How it works
Connect AppsFlyer, then map the first workflow
No SQL, no warehouse setup, no data engineer. Connect the source, then Maven models the fields needed for the first trusted workflow.
Maven syncs and models the data
Maven pulls your AppsFlyer data (3 objects) and models it into governed, conformed tables, no SQL, warehouse, or pipeline setup required.
Report, ask, and automate
Ask questions in natural language with the Maven agent, drop the metrics into dashboards, set alerts on what matters, and schedule deliveries to your team.
What Maven syncs from AppsFlyer
Attribution performanceIn-app event aggregatesGeo performance
Works well with
Report AppsFlyer alongside the rest of your stack
FAQ
AppsFlyer reporting questions
What AppsFlyer metrics can I report on in Maven?
Maven exposes 93 governed AppsFlyer metrics, including Total Ad Spend, Impressions, Clicks, Conversions, Ad Revenue and Conversion Events, each defined once so it means the same thing in every report.
What can I break AppsFlyer performance down by?
You can break AppsFlyer metrics down by Entity Level, Campaign, Ad group, Ad, Ad status, Objective, Commission Rate Percent and Media Budget Currency, and more.
Can I combine AppsFlyer with other data sources?
Yes. AppsFlyer reports alongside sources like Google Ads, Facebook Ads, Google Search Console, Shopify and HubSpot. Maven models every source into one governed layer, so you can blend them in a single dashboard, report, or question.
What AppsFlyer data does Maven sync?
Maven syncs attribution performance, in-app event aggregates and geo performance from AppsFlyer.
How often does AppsFlyer data sync to Maven?
Maven keeps AppsFlyer data on scheduled refreshes after the source is connected, with sync status visible in the workspace before reports are shared.
Is my AppsFlyer data secure with Maven?
Yes. Maven encrypts integration credentials and tokens, scopes access to the workspace, and uses the connection only to sync the reporting data needed for governed analytics.
Ready to make client reporting easier to run, and easier to defend?
Bring one recurring report, disputed metric, or client workflow. We'll show where the time goes, what can be trusted now, and how Maven would improve it.
We'll review the workflow behind one client report
You'll see what Maven can own across data, QA, and delivery
No pitch deck. No pressure. 20 minutes.
